JJ Foundation has been set up in the name of the Legendary Marketing and Management Guru, late Dr. Jagjit Singh. To spread the gospel of Marketing and Management, he setup a Center of Excellence in the year 1969, by the name IMM – Institute of Marketing & Management, headquartered at New Delhi.

He contributed to India’s intellectual capital by providing enlightened and well-rounded management professionals all over the industry. To further the cause of human resource development, in his last years, Dr. Singh decided to set up the JJ Foundation with the objective of not only providing education to all, but to empower the human capital of India.

LATE. DR. JAGJIT SINGH (1932 – 2013)
Founder of IMM India
Inspiration behind JJ Foundation

The legendary Marketing & Management Guru, Late Dr. Jagjit Singh, was a Fulbright scholar, with a Ph.D. from the prestigious University of Nebraska, USA. His numerous academic research and teaching positions in various institutions covered the University of Rhode Island, Marquette University, University of Alabama (USA), University of Bombay, and Jamnalal Bajaj Institute of Management Studies (Mumbai) and many more.

He made immense contributions to the field of research by undertaking prestigious research projects for various corporates as well as the Government of India and also undertook several consultancy assignments for reputed organizations such as UNIDO, FAO, USAID, ICA, Peace Corps, GOI, amongst many others.

Some of the innumerable prestigious positions held by our visionary founder included:

• Founder Chairman – Association of Indian Management Schools, Delhi
• Chairman – Expert Group Meeting on Marketing Strategy, UNIDO, Vienna
• Vice President – Asia Pacific International Marketing Federation

He was also passionate about writing and exhibited the same by publishing several books on Management, Advertising and Business Statistics.

He was the visionary who coined the term ‘Marketology’ many decades ago.

• To stimulate and promote thought and effort towards Education, Research and Educational Consultancy in broad fields.
• To undertake steps for skill development to overcome structural unemployment.
• To develop objectives and standards keeping in line with the dynamic environment around the globe.
• To enable the society by helping people in need.

J J Foundation follows the tenet of Educate, Enable, Empower, and by its virtue, we envision building the Global Education Hubs by creating Centers of Excellence in India to begin with and then globally.

• Raising funds for creating the Centers of Excellence.
• To refurbish, remodel, revive and relaunch these institutions as Centers of Excellence.
• To generate employment across the nation.
• To help/aid/support existing institutions in the areas of Management, Information Technology, Fine Arts, Medical, Technical, Design, etc.
• Reuse existing infrastructure to promote recycling, sustainability and environment protection.
• To provide livelihood to manpower of existing institutions.
• To build India’s Intellectual Capital, which in-turn will Build the Nation and the world.

Our values are derived from the golden words of Dr. Jagjit Singh – “Success is connected with action and successful people keep moving, they just don’t quit!”